The industry-leading manufacturer of sauces and condiments, UMAMI Inc., recently announced the launch of its Amazon.com storefront in what is quite possibly the first of its kind for a Guyanese company.
The award-winning company plans to bring its range of Guyanese products across the borders, both to the massive diaspora population as well as across the ethnic divide.
The decision to expand on Amazon was made earlier this year after recognising the massive export potential that Amazon.com provides, whilst allowing the company to maintain control over the products’ end-user experience.
The company invested in brand registry services to ensure access to the unique tools and facilities available to bona fide manufacturers verified on the platform. This prevents any attempt to counterfeit the products under the brand portfolio whilst simultaneously allowing for a homogenous brand image across the platform.
“Our team is very excited about this natural progression in our company’s growth plan,” said Chris Persaud, Managing Director of UMAMI Inc.
“Our dedicated presence on the world’s largest retail marketplace now affords us an on-demand solution designed to fit the rapidly evolving needs of the new generation of shoppers, especially post-pandemic. This strategy allows us to assert the UMAMI brand as ultra-capable within the Guyanese context of competing within the global arena,” he added.
The company held extensive discussions with relevant domestic agencies to include the Guyana Revenue Authority (GRA) and other regulatory bodies in advance which allowed for a completely smooth and efficient export process to the United States of America (USA) being a US- FDA registered facility. This allowed for an exceptionally efficient clearance on arrival in the USA to the respective fulfillment centres across the U.S.
All products listed on Amazon.com are eligible for Prime benefits and are Fulfilled by Amazon. This guarantees shoppers on the platform secured access along with same or next-day delivery, gift wrapping, and other great benefits. The company hopes that this move proves beneficial to Guyanese both at home and abroad as it seeks to have all things “Made in Guyana” more accessible to all.
UMAMI Incorporated was established in 2013. The company manufactures a range of value-added, high-quality agro-processed food commodities to include sauces, seasonings, and condiments.
With tremendous focus placed on consistent product quality through the utilization of appropriate technology, the company’s dedicated team works tirelessly to ensure optimum customer satisfaction.
Being the infant in the industry, the company remains restless in continually seeking new and innovative mechanisms to advance Guyana’s brand image domestically and abroad.